I am wanting to add small fragments of GoPro recordings into my music video therefore decided to analyse a video that has incorporated this into their production, this being Beauty And A Best by Justin Bieber, where the majority of this video is filmed on a GoPro camera.
This music video starts with a short montage of videos that are filmed on a self videoing camera of Justin figuring out how to work the camera, playing table tennis and just dance with his friends. There are also clips from his past, as well as him in his caravan. These are all irrelevant to the music video but provide a base and short story line of his life and friends at the start of the video.
The music then starts, and the camera goes along a line of people showing them in swimwear dancing, instantly indicating the location and setting of the video. The sound of the people screaming and laughing is at the same level as the actual song at the start, but the song overpowers the diegetic sounds soon after Justin turns away from the crowd. It is revealed that it is infact Justin himself filming this video, with a GoPro camera. This connects the audience to the video as they feel close to the artist and people in the video as it is filmed as if its from their point of view.
The camera then focuses on the tennis table and you see the title of the song, followed by 'written, directed, and shot by Justin Bieber'. This reinforces how this music video was recorded by the artist and not by a professional team. People will instantly know that the video is not going to be to a huge professional standard as it is filmed on a GoPro in what is essentially a whole single entire shot, following Bieber as he continues through the swim park.
The camera then turns fast as we are met with Justin, the camera facing directly at him and we see his arm connected to the camera so we know he is filming the video. He starts walking backwards and is surrounded by choreographed dancers on either side of them, all wearing swimming attire. He is the main part of the video, therefore he is in the middle, and other people in the video are situated round him. The camera then turns over a bridge to reveal a group of synchronised swimmers performing a routine. After they have finished their routine, Justin spins the camera round on to him just as his next lyric is heard. This follows Andrew Goodwin's theory of a relationship between music and visuals as the camera moves abruptly just as the next lyric comes from the track.
You are then faced with girls dancing and strutting around in their swim gear, dancing to the music. This is soon over as we are then back in the hands of Justin Bieber.
Again, behind him are choreographed dancers doing flips and planned dance moves to accompany the music. This shows that although the music video seems to be a spontaneous, fun video filmed by hand, it is in fact a well thought out, planned videos with people dancing planned dances around the artist. The camera is not held straight and still as it if was on a tripod, but wobbly like someone is recording it by hand.
Then, when the electronic part of the song came on the camera was passed to someone else and we are shown a crowd of people behind Justin, and they all start dancing to the song in a choreographed performance.The camera is splashed with water and is engulfed in the swimming pool, there is a short fade where the camera is then situated underneath the pool and we see Justin, accompanied by two females, under the water singing to the camera, personally addressing the audience.
These camera and editing techniques continue throughout, with the camera going back into the water and following a line of cameras with playing videos of Justin, this effect makes it look like the audience really are in the scene looking through their own eyes.
At 3 minutes 05 seconds, the shot zooms and speeds up to get through the crowd to Nikki, this editing makes the video a lot more smooth and fits with the lyrics as well as the visuals.
The camera and editing speed up towards the end of the music video, with the camera changing to different areas of the pool, in and out of the water, and in and out of Justin's hands. This all keeps the audience intrigued and keeps them watching.
In the last minute of the video, there are some straight cuts in the middle of the dance routine, this cuts the scene up so it isn't just one long chunk of dance, it keeps the audience watching and ensures they wont get bored of the visuals.
The music then stops, and there is a montage again of tapes that are no good, tapes that are from previously filmed attempts at this video, and the sound you can hear is either dialogue and diegetic sounds, or non diegetic sounds of the camera buzzing added over the top for effect. This little montage shows that in fact the video is not spontaneous, and is a well thought out music video filmed to LOOK spontaneous with the help of a GoPro camera.
There is another example of music and visuals working together towards the very end of the video. The music takes 5 strong beats, and the video is edited 5 different shots to match and be in sync with the beats of the music. This makes the music video far more professional as well as exciting.
Mise en scene - Everyone is wearing swimwear or summer clothes, this shows that the setting and location of the music video is warm and the fact its filmed in a pool park reinforces the dress code of this video. People are dressed to relax and have fun, and there doesn't seem to be any strict dress code where everyone dresses the same. The people in the video are all dressed how they wanted to, emphasising the fact that this is a laid back, fun video.
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