This theorist is a marxist who believed in the culture industry that produced an unsophisticated and sentimental product. People watch these products to get a 'true' emotion, and Adorno sees this as cathartic. He believes that the culture industry is controlled by capitalism.
Hebdige
Hebdige disagrees with Adorno and argues against him. He claims that the audience are free to resist the power of large companies by ignoring their products or finding alternatives.
- This creates subcultures, which is resisting the mainstream.
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