TASK 9 - Digipak - Drake 'Take Care'

The first Digipak I am analysing is Drake's 'Take Care' album.

Aubrey Drake Graham, better known by his middle name Drake, is a Canadian rapper, singer, songwriter, and record producer. He was born and raised in Toronto, Ontario.

Most of his songs contain R&B and hip hop elements, and he combines rapping with singing.

Studio albums - 4

Music videos - 16

EPs - 1 

Singles - 85

Mixtapes - 5

Promotional singles - 8 

This album has a very browny/orangy based colour scheme to it, as Drake seems to be situated in the middle of a ancient bar or house. The combination of these colours suggest a classical period of time, and could suggest to his intended audinece that his music will never get old and will always be remembered. The imagery is very similar to the magazine advert this album has, as well as the tour advertisement. 
The front of this digipak includes the artist himself sat at a table, the location of the digipak is continued througout the digipak and also into other advertising aspects.
 The front cover contains minimal content, with the exception of the parental advisory sticker stating this album will have explicit content, and is not suitable for younger audiences or people who are easily offended. 
The font cover also contains a handwritten title of the album, in the same golden colour of the candle and other props in the image. This adds everything together and creates a simple front cover to a digipak that draws the audience in without a lot of photography or manipulation. The simplicity of the front cover could be an indication as to what the album involves.
However, the front panel does not contain a name of the artist. This could be due to the fact that Drake is a large, popular artist around the globe and it is not necassary for his name to be on the front of  his Digipak, as people should know he is.
 In terms of mise en scene, Drake is wearing all black, with his shirt having a few buttons undone to reveal his chest. Chains and bracelets are visible, not only adding to the golden aspects of the page, but also representing Drake's social class. The jewellery also helps put Drake in a particular genre of music, as gold chains and jewellery on men is usually associated with Hip Hop/ RNB artists. 

 The back of this Digipak has a lot of information, and little imagery. Imagery is not as common on the back of digipaks, as information and tracklists are commonly placed here.
The tracklist to this album is placed in the middle of the back panel, in a biege, brown tone on a dark brown background. This is information the audience want and should expect to find on the back cover, as it gives them every song that is on the album. The text is written in capitals, drawing attention to the information.  
 Colour - The colour scheme on the back follows the colour scheme on the front, however holds many darker elements, with only the text being light. This helps identify important information and that the back of the digipak is not made to look pretty, but is infact to inform and give audiences more information about the artist and the album.

 The back panel also includes a barcode, allowing people to buy the album, record labels and companies included in the making of this album, websites for more information if the consumer is wanting any, and all the information about the record company and rights. This information is minimal, it takes up very little room and is in a small font. This reinforces what information is important and what isn't on the back cover.

The spine of this digipak is simple, and is the same as the back cover, with both the artist and the album name in capitals on the spine, in the same light brown colour used on the back too. It also includes logos of record companies and a series of numbers in the top corner.

The disk of this album is very simple and contains very minimal imagery and text. It contains the same handwritten text of the album used on the front cover, as well as the artists name in san serif capitals. It is black, a running colour scheme throughout the digipak, tying everything together perfectly.