TASK 3 - Marketing Package - The 1975

When an artist releases a new album, the record company also release different forms of advertisement and selling products to ensure the best for the artist and to ensure they are being seen. Usually, with a new album, there is new cover art and advertisements shown in magazines, as well as digipaks, these all work together to ensure the success of the artist and to paint a picture of the artist and the new albums story. 

  The 1975 are an English rock/indie band consisting of Matt Healy, Adam Hann, Ross MacDonald and George Daniel, they formed from friends and released multiple Ep's. Their first album was released in 2013, and was self titled, which shot to number one a week after releasing. There second album 'I like it when you sleep, for you are so beautiful yet so unaware of it' was released in February 2016, and again shot to number one in the UK charts and US. 

This is what a digipak looks like, I have found a blank one as I could not find one specifically for the 1975, however this is the basic concept of what a digipak looks like.

This is the digipak for The 1975's first album 'the 1975'. The colour scheme for this particular album is dark and monochrome, creating a sullen mood. However the digipak and cover art work together to create this mood. The lighting in the cover art shines through behind the panel displaying the bands name, bringing it to the forefront, and on the back of the CD, the names of the songs are bold and obvious to see.
Black and White art can be associated with the band from this album, with a number of their music videos being edited in black and white, creating a continuing genre and aspect that this CD is wanting to achieve. The actual band members themselves do not appear on the digipak, and are instead replaced by simple images and their band name in bold lettering, creating an aroma of uncertainty. The greyscale themed design also displays the album as dramatic, as it has more impact than something colourful like the majority of other artists albums. 

 The back of the album is almost parallel to the front of the album, with only the text changing. Almost all album back covers have the songs that are included in the new album, as it helps the audience identify which particular song is next and navigate themselves through the album. The style and colour of the digipak is consistent throughout, this is a very important factor and will be considered when making my own digipak. 

The music videos that accompany some of the songs on this album are also shot in black and white, adding to the monochrome, black and white theme, clearly a continuing aspect throughout the entire process of advertising and marketing the album, as well as it being the based theme for this album itself, letting the album be different from other artists and create their own image that will attract different people. 
 I wasn't able to find much advertising of this album, maybe because most adverts are focused on their newest album. However I was able to find this poster, advertising their album, displaying information such as ITUNES, STORE, and AMAZON, allowing the audience to know where they can purchase their music.
 


This is the album's tour advertisement for this album. The dates for the tour are displayed on the same illuminated board that is used for the front and back of the album. This technique is used to create the connection now with this sort of image with the artist its associated with. All tour dates are written clearly in white, illuminated by the lights coming from behind the panel. 



The second, most recent album from The 1975 is called 'I like it when you sleep for you are so beautiful yet so unaware of it' which was released in 2016. This album is very different to the first one, and has a number of different advertisements available.
  

 This album is clearly very different to the first album. The first album was very dark and consisted mainly of black and white themed adverts and posters, however this album is very light and vibrant, with the complete opposite colours used in this album. This separates the albums completely from the previous one, however is also connected through the same cover art.

The wall art panel propped up against a wall is used again in the second album, this time however the words on the front are illuminated by a pink light instead of white and the wall is white, not black, the panel is white, not black, and the lettering is pink, not white. This emphasises the look this band are trying to achieve, and are keeping the same cover art that now can be seen as defining the band in some way, making them distinct and recognisable in stores and online streaming sites.

The back of this album is much more subtle than the last, however instead of including the albums listed songs, it instead gives the name of the album on the back of the CD/digipak. This is unconventional of a digipak, however looks subtle and alluring. The back cover art is the same as the front, with the white and pink cover scheme, this time including a black panelled shelf where the words are structured. The aspect of not having the songs on the back may attract the audience as they will be intrigued as to what is on the new album, driving them to buy it. 



I was able to find a lot of advertising for this album, including a large number of images with the names of the songs included on this album dotted around various different locations, all displaying that same pink illuminated lighting, making it clear what artist's this advertising belongs to.

 
 The advertising of this album has been thought out hugely and expanded throughout different locations and settings. The images are very subtle and hold colours that create a calming effect, no extreme colours or busy environments, just clear, natural settings capturing one song name to each one. The use of such clear settings could be to attract the audience to the name of the song, instead of focusing on the image and forgetting that it is an advertisement for a band. The art of the posters are very captivating and every single one of them hold the pink writing in common, connecting them all and adding to the bands image. The imagery is also manipulated to look as if the words could be there everyday, as if they are part of everyday life. They are positioned in may different areas, such as a hospital, church, mountain and beach, each all very different. This could suggest that their music appeals to a large audience, and reaches many sides of the world and different places.

These images work very well with the digipak, and all come together to create a much more lively and upbeat album, contrasting to the last. The imagery work together cleverly and compliment each other and they capture the eye in the right way.

The website of the band has the same colour scheme as the album, and is selling merchandise from this album, as well as a number of black merchandise. However if you look at the website as a whole, it is very much associated with the bands newest album, working to create an overall image and therefore marketing themselves well to ensure purchases and success.



http://www.nme.com/blogs/nme-blogs/track-by-track-the-1975s-i-like-it-when-you-sleep-for-you-are-so-beautiful-yet-so-unaware-of-it - This is an article taken from the magazine 'NME' giving a track by track dissection of the new album, this allows audiences to get an in depth description of the album and each and every song available. 

Another site that gave a review and was the Guardian, they also include the music videos for the songs released with videos, and give an in depth description of the album, allowing audiences to judge for themselves what the album will be like from other peoples opinions.